The How, What and When of Equity

-> Open a demat account and link it to your savings account online.

-> Open a trading account and link it to your demat account.

-> Don’t go in for a brokerage house, but for a trinity account with a good bank, like HDFC.

-> Try and press your relationship manager for a commission of 0.25% (+ STT + Surcharge) or less.

-> Put some money aside each month, and purchase upon opportunity.

This is the “how” of Equity.

-> Buy scrips of companies with good managements, innovative products and promising futures.

This is the “what” of Equity.

-> Buy when a scrip is at least 50% off its highs.

-> Sell if a scrip in the long run doesn’t show signs of turning into a multi-bagger.

-> This way, over 20 odd years or so, you’ll accumulate a basket of multi-baggers.

-> Sell a multi-bagger only when it shows signs of an impending big collapse.

This is the “when” of Equity.

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