‘Sup Mr. Laptop

Yeah, where are you, Mr. Laptop?

Is this goodbye?

Singing your swan-song?

What’s happening?

You were heavy. 

Competition got lighter. 

You reduced. 

Did you reduce enough? Dunno. 

Along came apps. 

Most didn’t have a version for you. 

They did for your competition. 

People loved apps. 

One button-touch, and one was in the midst of everything. No hassles. You lacked that extra comfort. 

Along came the Cloud. 

Took away your storage-advantage. 

Along came tablets, smartphones, connectivity, and internet speed. 

Have these taken whatever remained?

Are you going to survive?

Where do you fit in?

The mouse, you say?

Technical work?

Complexities?

Proprietary software?

You’ve got a long list which you’ve prepared, I can see that. 

Okay. 

Stop. 

Put that list in your pocket. 

Close your eyes. 

Smell the coffee. 

What kind of a world do we live in?

Who succeeds?

What lives on?

Inclusion?

Or exclusion?

Inclusion. Decisively. Inclusive ventures scale mountains. Ventures that exclude, well, masses don’t care for them eventually. 

So, firsly, swallow all that proprietary talk. It’s not going to work. 

Then up, are you increasing convenience? Or, is your competition increasing it more? Vital question. It’s answer will decide who shall survive and become undisputed king.

Now comes the last question. 

It’s also a little heavy.

You might not like it. 

Nevertheless, here goes. 

Is there use for you anymore?

There. I said it. 

Hmmmm. 

In some areas, I guess, but we’ll again be going down the proprietary lane, which actually doesn’t cut it anymore. Not going down that lane. I think that might also answer your question. 

What remains?

Reinvention. 

Merge with your competition. 

Become a staunch part of the tablet, to save yourself from extinction. 

I think you’ve already started gong down that road. Yeah, only way out. And it’s a good one. It is highly successful. The lightness, portability and convenience of a tablet, coupled with storage and keyboard-ability with only 10-15% size and weight increase. Sounds amazing. 

Go for it!

Advertisements